USP is also known as “unique selling proposition”.
It’s something that compellingly separates you and your business from the others who are vying for your customer base.
Until recently, i never gave this serious thought even though i’ve always understood the concept theory. Working for 30 years inside a big Company like Disney, there’s a well-oiled corporate marketing team that has one job – to market Disney’s USP.
And they do it brilliantly.
The sudden invitation two days ago to be part of a large, public, Canadian conference (in 14 days) had me scrambling to polish up some marketing sound bites.
And it caused deep introspection on my own unique selling proposition.
How did i become Disney Institute’s highest rated, most requested speaker? How/why was i selected not once, but twice, to receive both of the Walt Disney Lifetime Achievement Awards?
It had a lot to do with my life’s work – 30 years inside Disney – and honing the most complex and sophisticated business secrets.
It also had a lot to do with a passion for keeping things simple (and prioritized), without which, nothing great happens.
Now all i have to do is say all of that in 200 characters, including spaces and periods.
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Dear Son, the hidden insight here is the harder you work, the luckier you get. When I set out to write (critical) work life balance lessons for you in the form of blogging, a unique, unplanned opportunity emerged.
This fifth blog, jeffnoel.com, was created because I thought there should be an “office” or “headquarters”, so to speak – one that didn’t have a theme and wasn’t part of the model.
And when the previous jeffnoel.com didn’t renew after having that domain, www.jeffnoel.com for seven years, it was a natural choice to pick my given name as a dot com.
That’s it. That’s how it happened. And now, I can’t stop myself.
In a sea of blogs that drone on about whatever, I’m carving out a space among the few who have five-a-day, droning on about whatever.
“Be yourself. Everyone else is taken.” — Life Is Goodslogan
I used to look for sea shells on Sanibel Island, Florida. You know the ones – the perfect shape and color. The ones that looked like they came from the sea shell store.
Not any more.
Now, I look for ones that are unique and special – broken and beautiful.