USP is also known as “unique selling proposition”.
It’s something that compellingly separates you and your business from the others who are vying for your customer base.
Until recently, i never gave this serious thought even though i’ve always understood the concept theory. Working for 30 years inside a big Company like Disney, there’s a well-oiled corporate marketing team that has one job – to market Disney’s USP.
And they do it brilliantly.
The sudden invitation two days ago to be part of a large, public, Canadian conference (in 14 days) had me scrambling to polish up some marketing sound bites.
And it caused deep introspection on my own unique selling proposition.
How did i become Disney Institute’s highest rated, most requested speaker? How/why was i selected not once, but twice, to receive both of the Walt Disney Lifetime Achievement Awards?
It had a lot to do with my life’s work – 30 years inside Disney – and honing the most complex and sophisticated business secrets.
It also had a lot to do with a passion for keeping things simple (and prioritized), without which, nothing great happens.
Now all i have to do is say all of that in 200 characters, including spaces and periods.
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