Reach. Relevance. Impact.
Just before the entire Columbia, South Carolina airport power went out, I was filming a one-take-You Tube video of another airport hallway billboard sign.
Had the power not gone off, I would have finished the one-take-You Tube video with, “What I am trying to do is expand my reach, relevance and impact.”
I mean, who doesn’t want to do that?
Or maybe, it’s just crazy talk, or inappropriate, to think that one person might start something that could help make the world a better place.