How often do you feel like giving up? Like quitting? Like what you do doesn’t matter? That the effort is too much, the payoff too little?
Received an email today. Compelled to share it. And it wasn’t from a blog conversation, but a LinkedIn connection.
We connected, like people do, and I sent a personal message, like I always try to do, mentioning, “I am selling hope, and it’s free.”
He sent back a reply, which was a little confusing, so I asked for clarification. He said:
“I mean it’s about putting it out there. My dad’s quote (and every dad’s?) – You’ll only get out of life what you put in …Keep selling hope – we all need it.”
Ever wonder why some people or businesses behave or sound a certain way on the Internet?
There is a simple explanation for this. But most people are clueless. And that’s okay. You can’t know everything.
So, you want to know a secret? The reason they do this?
SEO. Search Engine Optimization.
It’s such an over-hyped catch-phrase that it almost doesn’t mean anything in today’s world.
The catch-phrase doesn’t, but the outcome does. It’s a strategic, competitive advantage.
The redundant use of important keywords. In the title, body and tags is what baits search engines like Google, Yahoo, Bing and others, to move what you post higher on their search pages.
Here’s another little secret. If you ain’t on the first page, you’re disadvantaged.
You know who ends up on the first page on Google, Yahoo, and Bing?
Hello everyone. Are you still excited about 2010? Were you lying in your bed this morning wondering, “When is that alarm clock ever going to go off? Just bring it on!”
Funny isn’t? Or maybe it’s crazy. Can you imagine having something you can’t wait to get started on?
And so, I just re-read the big question from yesterday.