No one cares about our reputation

Rockefeller Center Ice Skating rink
Organize our life so that exercise compliments and enhances other opportunities, like getting outside to see stuff


No one cares about our reputation.

They all know we have one.

But they do not care about making ours better.

At all.

That’s our job.

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What’s That Buzz?

I Do All My Own Stunts
I Do All My Own Stunts

In the “for what it’s worth” category, every photo at Mid Life Celebration, LLC is from my camera.

And some photos are pictures of other photos, but they’re rare.

It’s a quirk that is also designed to add value and interest to the brand.

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Do You Know Why?

Jack Is Part Of The Story...
Jack Is Part Of The Story...

Things happen that can’t be explained. Happens all the time, doesn’t it? And things happen that can be explained. We often shudder at the revelation of the truth.

And there are things that are both.

I can explain why I’m slowing down and not posting on the weekends. In fact, I already have. But do you really know why?

Telling stories and connecting emotionally are two of the most fundamental, and overlooked, keys to successful branding. If you’re struggling with your brand, it may be that you haven’t put enough thought into it.

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The Difference?

What's The Difference?
What's The Difference?

The difference between those that make the list and those that don’t, whether they be people, organizations, religions, cultures, ideas, patents, and so on, is this:

Here’s what it takes. And I’m well aware there will be people who disagree with this, and people who embrace it.

And if you don’t have it, you will always be following people who do. Here’s the difference:


That’s it.

Passion.  The secret ingredient.  The difference.


Ain’t much in life guaranteed, is there?  Death and taxes, to be sure.


That’s the one.

What a beautiful gift death should be.

Just like what a beautiful gift birth should be.

And the beautiful gift of the part called “life” – in between the two.

And here’s one more thing that’s guaranteed – life will be difficult.


And this simple fact presents us with the most glorious opportunity known to humankind.

Carpe diem.