Make It Simple – Page 19 – Disney Creativity and Innovation Keynote Speaker

USP aka unique selling proposition

Simplicity wisdom — From Facebook last night.

USP is also known as “unique selling proposition”.

It’s something that compellingly separates you and your business from the others who are vying for your customer base.

Until recently, i never gave this serious thought even though i’ve always understood the ~~concept~~ theory. Working for 30 years inside a big Company like Disney, there’s a well-oiled corporate marketing team that has one job – to market Disney’s USP.

And they do it brilliantly.

The sudden invitation two days ago to be part of a large, public, Canadian conference (in 14 days) had me scrambling to polish up some marketing sound bites.

And it caused deep introspection on my own unique selling proposition.

How did i become Disney Institute’s highest rated, most requested speaker? How/why was i selected not once, but twice, to receive both of the Walt Disney Lifetime Achievement Awards?

It had a lot to do with my life’s work – 30 years inside Disney – and honing the most complex and sophisticated business secrets.

It also had a lot to do with a passion for keeping things simple (and prioritized), without which, nothing great happens.

Now all i have to do is say all of that in 200 characters, including spaces and periods.

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Clutter steals our balance

Starbucks food display — Cluttered but organized.

Clutter steals our balance.

When we buy too many things to make our lives more abundant (or organized), we are actually creating more work for ourselves.

Things need care, cleaning, insuring, protecting, storing, etc.

We won’t see the truth in this until we are older and have accumulated more than we can handle.

By then it may be too late to change, right?

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This website is about our home health. To leave this site to read today’s post on my mental attitude website, click here.

What business expenses are deductible?

IRS tax deduction explanation — 2015 was the first year with speaking revenue.

How long does it take to start a business?

Personally, it took six years of spending (on average $1,000/month) without making a dime. In year seven (2015) i finally made my first dime.

i told my tax professional i have carried a deep fear the IRS would tell me, “You have been deducting expenses for six years without any income. Is this a hobby or a business?”

In year seven, 2015, i was blessed to not only have income, but have enough income that removed any doubt whether it’s a hobby or a business.

To be deductible, a business expense must be both ordinary and necessary. An ordinary expense is one that is one that is common and accepted in your field of business.

A necessary expense is one that is helpful and appropriate for your business. An expense does not have to be indispensable to be considered necessary.

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This website is about our home health. To leave this site to read today’s post on my mental attitude website, click here.

Light changes everything

Sig Ep House Valparaiso University — Sig Ep house looking a bit drab.

Both pictures where taken within 30 seconds of each other.

Light changes everything.

So does darkness.

Being organized is being in the light.

Being disorganized is being in the dark.

That’s what i think anyway.

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Finally we can move forward in an elevated way

Orville Redenbacker — Being a tourist in Valparaiso, Indiana last night.

Personalized brick by Valparaiso Opera House — Last night on our tour, personalized bricks by Valparaiso Opera House

Finally we can move forward in an elevated way.

The long way is the short cut.

Welcome, Kurt, to the unique, exciting, and unknown future that is yours to create.

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