Uncommon Sense Is Logical If You Think Of It’s Opposite

Even at 93, Julian Myers (left) still has fun competing against the younger 80-somethings.

Try to imagine knowing common sense but not applying it. Uncommon sense is doing what isn’t common, say, exercising, eating well, and resting well. Uncommon sense is also the key to sustainable results.

Disney has uncommon sense to focus on small, seemingly insignificant details that make their brand world famous. Why other companies wouldn’t study this, apply this, and expect similar results is mind boggling.

Insight: There are basic, undeniable models for everything from religion to business to personal.

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If Common Sense Is Logical, What Is Uncommon Sense?

Uncommon sense says this is a perfect place to have lunch, rather than in a restaurant.

Google uncommon sense and there’s nothing substantial. But Google common sense and we quickly get Wikipedia’s answer – “sound and prudent judgement based on a simple perception of the situation or facts”.

So, my definition of uncommon sense: “sound and prudent judgement based on a simple perception that humans readily, habitually and abundantly ignore common sense”.

Insight: Knowing is never enough. We must apply knowledge.

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