(photo: The company above was founded to be the first ‘for-profit, non-profit’.. rather than ask for donations…)
The original goal was to raise $3,000 to donate to CCFA. In a matter of a few minutes, because of workplace ethics and creativity, the goal was upped to $1,000,000.
And on November 15, 2008, put that insane goal in writing here.
Since that time, the goal has been reframed to reflect the DNA of the goal setter.