Tag: tactics

The power of not selling

Wide angle shot from last night.
Closeup. The email sender’s name is more important than the subject line. The preheader text is also more important than the subject line.

Matthew Montoya is an email list expert. He has a decade of experience teaching (14k total) businesses globally.

What is mystifying to those of us not on the inside of email list creation, management and improvement, comes across effortlessly with his broad and deep insider experience.

Everything he shared made perfect sense.

Guessing that his message resonated more and had greater credibility because he didn’t try to sell us anything.

Duly noted.

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Speech’s key message points

Grinnell Lake
On the shore of Grinnell Lake looking West at the Garden Wall and the continental divide.

Speech’s key message points:

Excellence can and should be expected all the time, every time.

Great leaders can and should be deeply embedded at every level of your organization.

Over-focus on details others under-focus on or ignore.

Have a clear, concise, compelling vision of the future.

Migrate everyone from compliant to committed.

Shift from assumptions to clarity.

Make every day feel like “Day 1” long after the honeymoon is over.

What you do speaks so loudly, i can’t hear what you say.

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This website is about our home health. To leave this site to read today’s post on my mental attitude website, click here.

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#Hope

#Hope

Hope is a great strategy but a poor tactic.

Organization is hope’s super power.

 

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On April Fool’s Day 2009, jeff noel began writing five daily, differently-themed blogs (on five different sites). It was to be a 100-day self-imposed “writer’s bootcamp”, in preparation for writing his first book. He hasn’t missed a single day since.

 

This website is about our home health. To leave this site to read today’s post on my mental attitude website, click here.

 

If Disney ran your home

Top Disney Creativity Keynote Speakers
Love that Mickey is doing the signature thumbs up pose.

 

If Disney ran your home, we’d ask four simple questions:

  1. What is your most important strategy for generating creative ideas?
  2. What are your four core filters for vetting every idea?
  3. How scalable are your structural systems for implementing ideas?
  4. What are your leaders committed to in order to continuously improve your company?

There are many more questions but these are the baseline starting points.

 

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On April Fool’s Day 2009, jeff noel began writing five daily, differently-themed blogs (on five different sites). It was to be a 100-day self-imposed “writer’s bootcamp”, in preparation for writing his first book. He hasn’t missed a single day since.

This website is about our home health. To leave this site to read today’s post on my mental attitude website, click here.