The Why of Disney Creativity and Innovation

Jeff Noel quotes — You are CEO of You, Inc. Impress us.

The Why of Disney Creativity and Innovation

Why does Disney focus on continuously improving it’s products and expanding it’s offerings?

Here’s how easy the answer is; if you could only pick one of these three, which would you pick?

Stay with the industry pack.
Lead the category.
Become the category.

Sometimes, the answer is that obvious.

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Disney Creativity and Innovation Beliefs

Disney Institute Performance Center — Disney Institute. Not to be confused with Disney University.

Disney Creativity and Innovation Beliefs

At Disney, we do our best work when we have a clearly defined box and then think “inside-the-box.”

We think in terms of expanding our box rather than calling it thinking “outside-the-box”.

We fundamentally believe everyone is creative.

We must separate our personal identity from our idea.

Brainstorming is focused on idea quantity, not quality.

Great ideas can, and should, come from anywhere.

Invite people outside your industry to your brainstorming meetings.

Creativity, by itself, is useless.

Creativity is the generation of useful ideas in any domain.

Innovation is the implementation of a useful idea.

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What this Disney Creativity and Innovation Book will do

Writing while traveling on the Tomorrowland Transit Authority's PeopleMover. — Writing while traveling on the Tomorrowland Transit Authority’s PeopleMover.

Man using iPhone while traveling on the Tomorrowland Transit Authority's PeopleMover — Team USA shirt and Disney “I’m Celebrating” button. PS. Still writing and traveling on the PeopleMover.

quote and tagline for Disney speaker Jeff Noel — Quote and tagline. Who writes seven Disney Business Books? And does it on an iPhone. And, from Walt Disney World. Who?

What this Disney Creativity and Innovation Book will do:

It will offer a simple fix: however, it will not provide an easy fix.

It will intrigue, rather than entertain, you.

It will reveal Disney’s Creativity and Innovation cultural architecture.

It will answer, “where do we start” by providing Disney’s Creativity and Innovation cultural blueprints.

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What this Disney Creativity & Innovation Book will not do

Magic Kingdom Partners statue from double-decker bus — Grateful and humbled to be able to visit daily.

Cinderella Castle forecourt from double-decker bus — Writing was easy while the bus stopped, unrushed, to unload and reload.

What this Disney Creativity & Innovation Book will not do:

It will not offer an easy fix; however, it does provide a simple fix.

It will not entertain you.

It will not hold your hand.

It will not answer all your questions.

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This Disney Creativity and Innovation Book is perfect for

Storyboard for a book — Disney Leadership book storyboard early stages.

iPhone 7 case in package — Arrived today, September 13, 2016.

This Disney Creativity and Innovation Book is perfect for:

People who want to change the world.

People who admire Disney’s Creativity and Innovation best practices.

Outliers.

Misfits.

Weird people.

High achievers.

Driven people.

Hopeful people.

Optimistic people.

Visionary people.

People who are tired of excuses.

People who are tired of regrets.

Confused people seeking clarity.

People who are tired of formulaic templates.

People who want someone they can implicitly trust.

Committed people.

People willing to “burn the ships”.

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