Cultural Transformation Next Steps after Executive engagement (2-days with 19 cultural blueprints)

Traditional blueprint assignments:

Leaders: CEO, Human Resources, Labor Relations, Employee Relations; one of these four owns total responsibility.

Employees: HR & Marketing (Employment, Training & Development, Communications, Recognition)

Customers: CCO (Chief Customer Officer), HR (Orientation, OJT, Ongoing Training)

Reputation: HR (Training) Marketing & PR (Communications)

Improve: CEO, HR, Marketing

Notes:
We started with senior leadership because you are the most connected and experienced with the organization’s strategy. You know things no other levels know.

Recommend creating a corporate Historian (including video/photo library) to work with and assist all other areas to make key links and connections to the founder’s story, heritage & traditions, traits and behaviors, language and symbols, and shared values.

The most natural things to feel about uncharted territory: doubt, fear, anxiety, confusion, excitement, joy, relief, hope, motivation.

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IMPROVE (functionality – plumbing, electric, hvac, lighting, etc)

16. (Generate Ideas) Build your corporate box and think inside it.
17. (Select ideas) Use process mapping, 360 analysis, financials, surveys, etc
18. (Implement ideas) Develop a corporate framework for Continuous improvement (CIP); a literal six sigma for dummies.
19. (Leader’s Role) Create environment where great ideas have no choice but to flourish. Everyone is creative, your ideas are separate from your identity, “yes, and”.

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jeff noel’s Disney Creativity and Innovation Basics Will Challenge You

Who pushes you and your organization to do your best work?

Does overwhelm and urgency drive most of your days?

Are you satisfied with your cultural and personal creativity and innovation framework?

Do most days feel like you’re playing whack-a-mole on a corporate scale?

If you cleared your calendar from distraction for an entire day, what would you focus on and why?

If you could wave a Magic Wand, it would provide the corporate architecture for building better answers.

Jeff’s four world-class creativity and innovation basics provide a brilliantly simple blueprint for better days, better outcomes, and better health – organizationally and personally.

Creativity and Innovation Basics

What’s the foundational difference between creativity and innovation?

Is everyone creative? (Answer: Yes.)

Why is the critical brainstorming karma focused on separating individual identity from each idea?

Why must organizational creativity have parameters?

Why is thinking outside the box flawed thinking and what can you do about it?

Jeff’s creativity and innovation architecture provides the transformational template for organizational and personal vibrancy.

Every employee, at every level, in every company will walk away equipped with catalytic creativity and innovation DNA to solve their unsolvables.

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Great Creativity and Innovation Categorically Changes Everything

Do you want to lead the category or do you want to become the category?

After you read the next sentence, ask yourself what your organization (or you if you can’t influence an entire company) would have to do differently to have your customers and employees feeling it, talking about it, and loving it?

Be the category.

Imagine being a category of one.

No one else does what you do in the way you do it and your customers (and employees) love you for it.

Great creativity and innovation categorically changes everything.

Yes or no?

Please remember we aren’t talking about good and very good creativity and innovation. At Disney we have a saying, “Good and very good aren’t good enough.”

Be the category.

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This website is about our HOME. This is the fifth of five daily, differently-themed blog posts about: (1) mind, (2) body, (3) spirit, (4) work, (5) home. To return to Mid Life Celebration, the site about MIND, click here.

How Does Disney Improve?

The harsh reality is that satisfaction is dangerous.

At Disney, we are never satisfied.

Every day, all day, we are focused on exceeding expectations at every customer and employee touch point.

Sound like your organization?

Never satisfied.

Never.

Satisfied.

A world-class organizational creativity and innovation culture must set a standard so high, it literally guarantees competitive immunity.

Think about it and imagine your organizational creativity and innovation culture being intentional and relentless about clearly outdistancing your competition.

Now imagine aiming for solid and consistent innovation.

Satisfactory (solid) innovation is not the goal.

Constant, relentless, obsessive creativity and innovation is the goal.

Continuous improvement is the goal.

World-class creativity and innovation is the goal.

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This website is about our HOME. This is the fifth of five daily, differently-themed blog posts about: (1) mind, (2) body, (3) spirit, (4) work, (5) home. To return to Mid Life Celebration, the site about MIND, click here.