jeff noel’s Disney Creativity and Innovation Basics Will Challenge You

disney author Jeff Noel writing at DIsney's Animal Kingdom — Hidden Mickey hiding in plain sight. Google fichwa.

jeff noel’s Disney Creativity and Innovation Basics Will Challenge You

Who pushes you and your organization to do your best work?

Does overwhelm and urgency drive most of your days?

Are you satisfied with your cultural and personal creativity and innovation framework?

Do most days feel like you’re playing whack-a-mole on a corporate scale?

If you cleared your calendar from distraction for an entire day, what would you focus on and why?

If you could wave a Magic Wand, it would provide the corporate architecture for building better answers.

Jeff’s four world-class creativity and innovation basics provide a brilliantly simple blueprint for better days, better outcomes, and better health – organizationally and personally.

Creativity and Innovation Basics

What’s the foundational difference between creativity and innovation?

Is everyone creative? (Answer: Yes.)

Why is the critical brainstorming karma focused on separating individual identity from each idea?

Why must organizational creativity have parameters?

Why is thinking outside the box flawed thinking and what can you do about it?

Jeff’s creativity and innovation architecture provides the transformational template for organizational and personal vibrancy.

Every employee, at every level, in every company will walk away equipped with catalytic creativity and innovation DNA to solve their unsolvables.

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Great Creativity and Innovation Categorically Changes Everything

Disney author Jeff Noel at Tomorrowland — Always mindful to be safely out of the way and comfortable.

Great Creativity and Innovation Categorically Changes Everything

Do you want to lead the category or do you want to become the category?

After you read the next sentence, ask yourself what your organization (or you if you can’t influence an entire company) would have to do differently to have your customers and employees feeling it, talking about it, and loving it?

Be the category.

Imagine being a category of one.

No one else does what you do in the way you do it and your customers (and employees) love you for it.

Great creativity and innovation categorically changes everything.

Yes or no?

Please remember we aren’t talking about good and very good creativity and innovation. At Disney we have a saying, “Good and very good aren’t good enough.”

Be the category.

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How Does Disney Improve?

florida pool — Look at vibrancy from every angle.

How Does Disney Improve?

The harsh reality is that satisfaction is dangerous.

At Disney, we are never satisfied.

Every day, all day, we are focused on exceeding expectations at every customer and employee touch point.

Sound like your organization?

Never satisfied.

Never.

Satisfied.

A world-class organizational creativity and innovation culture must set a standard so high, it literally guarantees competitive immunity.

Think about it and imagine your organizational creativity and innovation culture being intentional and relentless about clearly outdistancing your competition.

Now imagine aiming for solid and consistent innovation.

Satisfactory (solid) innovation is not the goal.

Constant, relentless, obsessive creativity and innovation is the goal.

Continuous improvement is the goal.

World-class creativity and innovation is the goal.

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Improve Like You Mean It

Families having fun together, loving each other, and serving others. Today was an uncomfortable juxtaposition.

Improve Like You Mean It

If you were accused of being the benchmark for world-class creativity and innovation, would there be enough evidence to convict you?

When i say improve like you mean it, i mean, and sorry if this feels uncomfortable, does the creativity level rise when you show up? Does it remain high when you’re not there?

What if it did on both accounts?

Here’s the harsh reality, it’s not the Disney Magic that makes it work, it’s the hard work that makes it Magic.

Nothing substitutes for focus, discipline, and a clear, concise, and compelling vision.

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If You Need Inspiring Words, Don’t Do It

Disney author Jeff Noel writing in Resort lobby — Four Seasons Resort at Walt Disney World.

Princess Crown display in glass — Four Seasons Resort at Walt Disney World. Princess Crowns display.

If You Need Inspiring Words, Don’t Do It

Be so clear about the creativity and innovation you want to architect, build, and grow that nothing can extinguish your fire.

Burn the ships.

If what you’re doing doesn’t make our world better, you’ll know it because you’ll keep hitting your snooze button.

And if hitting the snooze button is your modus operandi (yes, it’s criminal), no amount of inspirational quotes and anecdotes will ever move the needle.

Positive, uplifting quotes are wonderful. They give us the same warm and fuzzy feeling a shot of whiskey provides to an alcoholic. But you’ll never see anyone world-class doing shots before they do important, inspiring work.

Our goal is to literally jump out of bed at the first chiming of our morning ringtone and welcome the brand new day like we’re welcoming the most important day of our life.

Is boldness genius?

You could Google it to research who said it (like it even matters), or you could say it and get to work – like you mean it (which matters more than anything).

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