![People are always so astonished to discover the secret recipe for business excellence.](https://gxt7a9.p3cdn1.secureserver.net/wp-content/uploads/2012/03/12.25.20113573.jpg)
Every long-term successful business has five key ingredients that work together to create competitive sustainability: leaders, employees, customers, financials and creativity. Disney has taught me to try to imagine a successful business model that neglects one or more of these five. I can’t.
Insight: Good is the enemy of excellence.
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