Separate your idea from your identity.
In brainstorming, quantity is the only goal.
Passion for the purpose.
Diverse perspectives.
Shared values.
Great ideas can (and should) come from anywhere.
Think inside the box.
If your goal isn’t impossible, you’re not reaching high enough.
The leader’s role is to be an environmentalist.
Generate, select, and implement ideas.
Great ideas should have no choice but to flourish.
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