The power of not selling

Wide angle shot from last night.
Closeup. The email sender’s name is more important than the subject line. The preheader text is also more important than the subject line.

Matthew Montoya is an email list expert. He has a decade of experience teaching (14k total) businesses globally.

What is mystifying to those of us not on the inside of email list creation, management and improvement, comes across effortlessly with his broad and deep insider experience.

Everything he shared made perfect sense.

Guessing that his message resonated more and had greater credibility because he didn’t try to sell us anything.

Duly noted.

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Walk away and do not care

House painting every decade or so.

My to-do list now has “create a list of things you will no longer do”: a to-don’t list.

Walk away and do not care about things that are no longer relevant in your life.

Nothing wrong with being a do it yourselfer.

Does the money you save compete with the time it takes you?

Do you know how much your time is worth?

Keenly aware time is finite. Keenly aware that to-do lists will never end unless we over-focus on structure and process.

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Home not-to-do list

Glacier National Park coloring page
Last Summer at Two Dog Flats…five adults colored while we waited for lunch.

Home not-to-do list:

  • Do not use your memory to make to-do lists (write it down).
  • Do not allow a busy schedule to be an excuse for not being organized.

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Until you have your own list, study a lot of lists

Disney Leadership Speakers
Wrote this on an airplane napkin while watching Moneyball in 2012.

Good list from a 2012 flight home from France.

Number three caught my eye. There’s a time and a place for everything. Staying late is when your learning curve is blasting off.

Once you’ve reached a certain level, you’ll need to figure out how much of your life you want to sacrifice to keep moving forward.

Turning 60 in a couple months, i can tell you that staying late no longer works for me. The other 11 are still massively important to me.

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Do you have a “not-to-do” list?

oral health and heart disease
Daily flossing isn’t something to not do.

 

Questions i ask myself…

Do you have a “not-to-do” list?

No?

Would it be worth considering?

Oh wait, you don’t have time.

Ok, so there’s your first “not-to-do” item.

Stop using “i don’t have time” as something you lean on.

 

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This website is about our home health. To leave this site to read today’s post on my mental attitude website, click here.

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