Breaking the cardinal rule of graphic design. Branding design uses only two colors. You see it on TV, in print, online, etc.
The new logo is simply three circles.
The criteria i asked for was this:
- Circles
- Curves
- Red, black, and yellow
- Push it as far as you can
- Don’t cross any trademark/copyright lines
Clarissa nailed it.
Sure it uses three colors instead of the industry standard two.
.lead .differently
Have the guts to push boundaries or go home.
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