In yesterday’s jeffnoel.com post you saw a bunch of photos with Disney’s Pluto.
What opens up for me when i know someone’s favorite character is the opportunity to go the extra inch.
The extra inch is a Disney concept that i operationalized while speaking at Disney Institute. Most of my colleagues didn’t see the insane consultative power it yields.
Going the extra inch simply means doing just barely enough (but enough) to surprise and delight a Guest or colleague.
For example, in replying to an email from one of our Son’s teachers, i can include a photo (unexpected) of their favorite Disney Character.
The way i scale this to be able to do it with literally anyone i know (via email, text, Whatsapp, social media), is that i have a structure and process for creating, collecting, and retrieving Disney Character photos.
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