![Average is dangerous](https://gxt7a9.p3cdn1.secureserver.net/wp-content/uploads/2017/03/IMG_4654-570x428.jpg)
These types of clients will never fit my business model…
The types that aim for customer satisfaction.
Satisfaction is dangerous.
My perfect clients are driven to become a category all their own.
To own a place in the world no one else belongs to.
A place where customers hungry and excited for new choices flock to.
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